Maybelline New York is one of the world's most well-known makeup brands and has its roots in New York. The brand combines modern trends, innovation, and makeup developed to be easy to use in everyday life.
Today, Maybelline is sold in 120 countries and has more than 1,000 shades across its product range.
Quality and innovation
For many years, Maybelline has focused on developing makeup where formulas, textures, and application work together to provide an effective result.
The brand states that all Maybelline products undergo expert-led evaluation and extensive testing in connection with their Research & Innovation facilities.
Innovation is also a major part of Maybelline's history. A good example is Lash Sensational Sky High, where L'Oréal describes the development of a flexible brush and a special formula focusing on length and volume. The product was developed with the ambition of providing results inspired by high-end makeup, but at a more accessible price point.
High quality without the luxury price tag
Maybelline operates in the segment of the makeup market where the focus is on making good and innovative makeup products accessible to many.
This means that you can find products focusing on factors such as durability, pigmentation, texture, and ease of application without necessarily moving up to traditional luxury prices.
L'Oréal describes Maybelline itself as part of their Consumer Products division, where the goal is to make beauty innovation accessible to everyone.
From New York to the whole world
New York is still an important part of Maybelline's identity. The brand draws inspiration from the city's trends and pace and works with makeup for different looks, styles, and skin tones.
The range is wide and includes, among other things:
- Mascara
- Foundation
- Concealer
- Powder
- Blush & bronzer
- Highlighter
- Eyeshadow
- Eyeliner
- Lipliner
- Lipstick & lip products
This makes Maybelline a brand where you can put together both a simple everyday look and more striking makeup looks.
Maybelline at OutletNordics
At OutletNordics, you will regularly find selected products from Maybelline New York at attractive outlet prices.
The selection varies, and new products may be added regularly. Therefore, it pays to keep an eye on our Maybelline range if you are looking for makeup from one of the world's most well-known makeup brands.